04852206
立命館経営学
The Ritsumeikan Business Review
立命館大学経営学会
The Society of Business Administration of Ritsumeikan University
2012
51(2・3) 合併号
Deployment of the American Marketing Methods in Germany after World War II
Deployment of the American Marketing Methods in Germany after World War II
山崎 敏夫
YAMAZAKI, Toshio
Research Problems / Influence of American Marketing in Germany / Channels through which Marketing Methods were Learned and Introduced in Germany / General Conditions of the Deployment of Marketing Techniques in Germany / Deployment of Marketing Techniques in the Main Industrial Sectors / German Characteristics of the Deployment of Marketing Techniques.
日本語 / Japanese
第五部［西洋経済史］5-6．企業・組合・経営・会計
5 European & American Economic History 5-6. Business, Management, Account & Union
- 第五部 [西洋経済史] 5-14. 歴史・その他
- 5 European & American Economic History 5-14. Others