0026749X
Modern Asian Studies
Modern Asian Studies
Cambridge University Press
Cambridge University Press
2017
51(5)
Nationalizing the Consumption of Tea for the Hindi Reader: The Indian Tea Market Expansion Board’s advertisement campaign
Shobna Nijhawan
NIJHAWAN, Shobna
Introduction / Creating a custom of tea consumption / A family beverage of the middle-class home / The beverage of the nobility / The reenergizing beverage for the film star / Conclusion.
英語 / English
第四部[東洋経済史]4-5.商業・貿易
4 Oriental & African Economic History 4-5. Commerce & Trade
- 第四部 [東洋経済史] 4-6. 企業・組合・経営・会計
- 4 Oriental & African Economic History 4-6. Business, Management, Account & Union
- アジア・アフリカ
- Asia and Africa
- 商業・貿易・サービス
- Commerce, Trade and Services