00076791
Business History
Business History
Routledge
Routledge
2017
59(6)
Reaching for global in the Japanese cosmetics industry, 1951 to 2015: the case of Shiseido
Maki Umemura,Stephanie Slater
UMEMURA, Maki / SLATER, Stephanie
Introduction / Justification for studying Japanese cosmetics and Shiseido / Literature review / Several reasons behind the regional orientation of the Japanese cosmetics industry / Methodology / Overview of industry evolution / The changing images of Japan / Japanese cosmetics: a case study of Shiseido / Conclusion.
英語 / English
第三部［日本経済史］3-20．経営・会計
3 Japanese Economic History 3-20. Management & Account
- 第三部 [日本経済史] 3-12. 工業
- 第三部 [日本経済史] 3-19. 企業・組合
- 3 Japanese Economic History 3-12. Industry
- 3 Japanese Economic History 3-19. Business & Union
- 日本
- Japan
- 鉱工業
- 企業・組合
- 経営・会計
- Mining and Manufacturing
- Business and Association
- Management and Accounting